Video streaming has hit critical mass and entered the mainstream in APAC. Embraced and enjoyed by a broad audience, OTT is for everyone. That is why now, with APAC being the most dynamic and fastest-growing region in the world, we conducted consumer-based research to better understand OTT viewership behaviour across seven leading markets.
Download the report to get an unrivalled look at the OTT viewer habits in APAC as well as in-depth analysis of each market.
As the largest and fastest-growing economy in Southeast Asia, Indonesians love streaming OTT content more than watching TV and video-sharing platforms.
Leading the world in terms of mobile internet usage, Filipinos are the heaviest viewers of OTT in the region.
Vietnam has one of the strongest local streaming offerings and has the highest CTV usage in Southeast Asia.
Thailand is a leading regional OTT content producer where OTT is seen as the most impactful platform for ads.
As a world leader in connectivity, Singapore has the highest penetration of OTT usage in Southeast Asia.
OTT has now entered the mainstream in Japan, with over half of the population watching streaming services.
Australia has the most established OTT advertising offering in APAC, with 80% of video viewers watching regularly.