CTV is not a fad or short-lived tech trend, and it is not just for digital natives or millennials – CTV is for everyone. That is why now, as we enter the connected decade, we conducted consumer-based research to better understand CTV viewership behaviour across Europe’s five largest markets.
Download the report to get a closer look at the CTV habits of Europeans as well as in-depth analysis of each market.
Click each of the highlighted countries to unveil local viewership insights.
While slow to start, CTV adoption has taken off in France. Viewers come from a cross-section of society, with fairly even adoption across income, gender, and household size.
German viewers are the most focused and engaged amongst European audiences.
Italian audiences are heavy CTV consumers and are more likely to watch ad-supported content than any other European market.
Spanish audiences watch CTV more frequently than any other European market. They are also the most likely to watch with someone else.