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6.21.2018
Offsite Loft: 10 East 33 Street, New York, NY 10016 from 8:00am-11:00am

About The Event

Today, more than 60% of American households access content streamed through an internet-connected TV or device, through live or video-on-demand services that provide an experience on par with traditional TV.  

In fact, content consumption on internet-connected devices, including connected TV devices, grew 56% from 2016 to 2017. So why aren’t more advertisers adapting their media strategy to this growing shift? We believe that there is a need for industry education and some simply do not know where to start from an execution perspective. To help, SpotX has launched a new event called, SpotX Explains it All, where advertisers can discuss and engage with industry experts on the opportunities around this topic.  

In an effort to help you better grasp some of the essentials of OTT and the opportunities that await, we invite you to join us at the next SpotX Explains it All- CTV Series. 

In this session, you’ll have the chance to learn and discuss:

  • A comprehensive overview of the CTV ecosystem
  • Audience insights and targeting strategies
  • CTV capabilities (including live streaming) and scalability techniques
  • Measurement best practices

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The Speakers

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Jon Romano
VP, Agency Development, SpotX
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Kelly McMahon
SVP, Global Demand Operations, SpotX
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Walker Linares
Sr. Manager - TV, The Trade Desk
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Chris LaHaise
Director, TV Solution, Dataxu
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Cassie Albee
Sr. Manager, Product Marketing, MediaMath

Agenda

8:00am
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9:00am
Registration and Breakfast
Come and get your morning fuel with a hot breakfast and coffee to get your brain ready for insightful conversation.
9:00am
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10:00am
CTV Series Presentation
SpotX's VP of Agency Development, Jon Romano, will take the hot seat to walk attendees through the opportunities that CTV presents for your advertising strategy. Attendees will gain a comprehensive overview of the CTV ecosystem, audience insights and targeting strategies, CTV capabilities (including live streaming) and scalability techniques, inventory purchasing recommendations, how to ensure brand safety and verification, and measurement best practices.
10:00am
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11:00am
Panel: Hear the Hidden Secrets of CTV from DSPs
Hear from The Trade Desk, MediaMath and Dataxu in an informative panel presentation where moderator, Kelly McMahon, SpotX's SVP of Global Demand Operations uncovers challenges/opportunities facing all buyers when planning and executing campaigns programmatically on CTV/OTT.

SOLD OUT!

We have reached max capacity for this event.