Today, more than 60% of American households access content streamed through an internet-connected TV or device, through live or video-on-demand services that provide an experience on par with traditional TV.
In fact, content consumption on internet-connected devices, including connected TV devices, grew 56% from 2016 to 2017. So why aren’t more advertisers adapting their media strategy to this growing shift? We believe that there is a need for industry education and some simply do not know where to start from an execution perspective. To help, SpotX has launched a new event called, SpotX Explains it All, where advertisers can discuss and engage with industry experts on the opportunities around this topic.
In an effort to help you better grasp some of the essentials of OTT and the opportunities that await, we invite you to join us at the next SpotX Explains it All- CTV Series.
In this session, you’ll have the chance to learn and discuss: