The mass reach of live television makes it incredibly valuable to advertisers, especially during major live events. As live OTT services enter the mainstream there is a fantastic opportunity to improve yield through one-to-one addressability and programmatic trading, but the system only works if the viewing experience matches the seamlessness of linear television, and at scale.
What are the challenges that broadcasters face in delivering the experience and scale of TV with the capabilities of digital? Akamai, SpotX and Yospace have the experience to answer this question from all points of the OTT advertising workflow. Join us as we discuss the latest innovations and share case studies from groundbreaking major events around the globe.