5.22.2018
Convene, 237 Park Ave, New York
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5.24.2018
Kimpton Hotel Palomar, Los Angeles
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About The Event

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The mass reach of live television makes it incredibly valuable to advertisers, especially during major live events.  As live OTT services enter the mainstream there is a fantastic opportunity to improve yield through one-to-one addressability and programmatic trading, but the system only works if the viewing experience matches the seamlessness of linear television, and at scale.

What are the challenges that broadcasters face in delivering the experience and scale of TV with the capabilities of digital?  Akamai, SpotX and Yospace have the experience to answer this question from all points of the OTT advertising workflow.  Join us as we discuss the latest innovations and share case studies from groundbreaking major events around the globe.

The Speakers

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David Springall
Founder & CTO, Yospace
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Wendy Verschoor
Senior Product Manager, Media Division, Akamai
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Kevin Schaum
Sr. Director, Advanced Solutions Group, SpotX

Agenda

10:30
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11:00
Introductions
11:00
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11:45
Yospace: Monetizing Live Streaming at Scale
Prestigious high profile live events are attractive to advertisers. Users now expect a high quality user-experience with total reliability. Streaming audiences are continuing to rise dramatically, so broadcasters must be ready to ensure that streaming monetization is able to meet the challenge of scale while protecting the user-experience. By using real life examples, this session combines case studies with theory and provides a grounding to the topics in the later sessions.
11:45
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12:30
Akamai: Bring the TV Experience Online: Delivering Low Latency at Broadcast Quality
Knowing how to effectively manage the viewer experience is critical to business success. Reducing live delay is one challenge facing content providers. However, delivering the TV experience your viewers expect, warrants careful consideration into factors such as elimination of single points of failure, reliable ingest of streams, 24/7 availability, and visibility into operational performance. This session explores how to tackle the challenge of delivering live streams with low latency, while meeting (or exceeding) the performance, reliability, and scale requirements to deliver a true TV experience online.
12:30
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1:30
Lunch Break
1:30
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1:45
Intro into Afternoon Sessions
1:45
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2:30
SpotX: Crossing the Live Chasm: Scaling Programmatic Execution
The opportunity for early adopters of programmatic DAI is immense. Executing effectively at scale, however, is a head scratcher for even the most seasoned broadcaster. The evolution of DAI will be examined along with lessons from early adopters and the challenges currently being solved for in the ad tech industry. From pre-caching to server-side beacons to concurrent ad calls, this informative session delivers the tactical insight for scalable programmatic execution.
2:30
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3:15
Panel Discussion and Audience Q&A
Major live events are recording dramatic year-on-year growth in online audiences. Effective monetization is essential. Achieving this at scale while supporting the demands of a modern viewing experience is very challenging. This panel will offer the audience a chance to question the day's speakers in depth and draw on their first-hand experience in monetising major events. Also joining the New York session will be Eric Boyd, Director of Product at JW Player.
3:15
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4:15
Cocktails and Networking

Save Your Seat

Seats are limited. Fill out the form below to RSVP using a registration code. If you're interested in attending the event and don't have a registration code, fill out the form to request an invite: