The Interactive Advertising Bureau’s (IAB) 2019 Annual Leadership Meeting will kick off on Sunday, February 10 at the JW Marriott Phoenix Desert Ridge Resort & Spa.

The SpotX team will join over 1,500 media leaders for this 3-day event, jam-packed with more than 35 sessions focused on sharing best practices and discussing pressing industry trends.

How brands and publishers must adapt to accommodate the OTT viewing experience

Ryan Kenney, VP of platform services at SpotX, will lead a Town Hall in   Grand Canyon 8 on February 11 from 4:45 to 5:30 p.m. to discuss developments in the OTT landscape as well as how brands and publishers must re-evaluate their OTT strategy to satisfy consumer demands and expectations.

Ryan    will be joined by co-moderator Jason White,   SVP and GM of global programmatic revenue at CBS Interactive, and this session will explore:

  • What are best practices for creativity and the rise of branded storytelling within OTT?
  • How are publishers responding to buyers’ growing expectations for self-serve solutions?
  • How does OTT drive direct relationships for marketers and publishers?
  • How do companies need to rethink organizational structure to best buy and sell converged inventory?

Featured speakers:

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Ryan Kenney

VP, platform services

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Lee Nadler

Founder of Sherpa Marketing

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Jason White

SVP and GM of global programmatic revenue, CBS Interactive

Featured SpotXers:

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Jennifer Elphick

Senior director, programmatic operations

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Cassidy Diamond

VP, brand partnerships

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Tal Almany

Senior director, advanced integrations

Please fill out the form to request a meeting.

Meet with the SpotX team at the 2019 IAB Annual Leadership Meeting to discuss future trends in video, strategies around global OTT growth, and more.