While advertisers have been forced to adapt to evolving inventory availability and audience preferences, new opportunities to fulfill campaign goals and reach target audiences are rapidly emerging in OTT and CTV. We’ve identified the key insights you need to inform your decision making as you look to pivot your strategy.
How should media owners handle this unprecedented global health crisis? While there is not a one-size-fits-all solution, we’ve compiled our recommendations to maximize demand, and will share more as we continue to evaluate the impact of this situation on the digital advertising ecosystem.
As more households turn to CTV, buyers have unparalleled targeting and scale opportunities to reach potential voters in both local and national races. We’ve curated a series of resources to help you navigate the challenges of the CTV space and formulate effective buying strategies that reach voters at scale.
The data landscape offers both challenges and opportunities to smart marketers. We’ve curated a series of resources to help advertisers explore the latest innovations in audience data to enhance the planning, implementation, and optimization of video advertising campaigns.