This holiday season will be more competitive than ever before. Consumers will break with tradition, bucking the trends of holidays past by shopping in new ways – much of which will be online.
This has been an extraordinary year for many reasons; a global pandemic, a historic presidential election, social unrest, and
dramatic shifts in consumer behavior have changed the landscape that we operate within. The holidays present us with an opportunity
to embrace the familiar, which is why we expect to see strong demand for inventory throughout the winter holidays. As the world’s
largest source of unified supply, we look forward to helping advertisers create custom strategies to meet their campaign needs and
wish everyone a safe, happy, and successful holiday season.
SVP, Global Operations
Consumer spending is projected to be similar to last year.
The shopping window started earlier and will last longer.
Online shopping will play a much bigger role, particularly on mobile devices.
Curbside and in-store pickup will dramatically increase.
Most retailers plan to open stores for Black Friday.
will spend more online than they did last year
Streaming video audiences will do most of their holiday shopping online and will spend
The holidays serve up a magical combination of highly engaged audiences and motivated shoppers. Streaming video has grown to rival the scale of traditional linear TV but reaches a more diverse set of audiences, making it the ideal way for advertisers to reach any consumer on any screen.