Holiday Shopping,
Reimagined

INSIGHTS & INVENTORY TO COMPLETE YOUR HOLIDAY WISH LIST

Introduction

This holiday season will be more competitive than ever before. Consumers will break with tradition, bucking the trends of holidays past by shopping in new ways – much of which will be online.

This has been an extraordinary year for many reasons; a global pandemic, a historic presidential election, social unrest, and dramatic shifts in consumer behavior have changed the landscape that we operate within. The holidays present us with an opportunity to embrace the familiar, which is why we expect to see strong demand for inventory throughout the winter holidays. As the world’s largest source of unified supply, we look forward to helping advertisers create custom strategies to meet their campaign needs and wish everyone a safe, happy, and successful holiday season.

Happy Holidays!

Kelly McMahon
SVP, Global Operations

HOLIDAY HAPPENINGS



1.
Consumer spending is projected to be similar to last year.



2.
The shopping window started earlier and will last longer.



3.
Online shopping will play a much bigger role, particularly on mobile devices.



4.
Curbside and in-store pickup will dramatically increase.



5.
Most retailers plan to open stores for Black Friday.

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64% of consumers

will spend more online than they did last year

Streaming video audiences will do most of their holiday shopping online and will spend

37% more than non-streamers





A FESTIVE FEAST OF PREMIUM VIDEO

SpotX is the world’s largest and most diverse source of premium video supply. Many of our media partners are offering holiday-themed inventory opportunities, including...

EVERYONE’S INVITED TO THE PARTY

The holidays serve up a magical combination of highly engaged audiences and motivated shoppers. Streaming video has grown to rival the scale of traditional linear TV but reaches a more diverse set of audiences, making it the ideal way for advertisers to reach any consumer on any screen.



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