COVID-19:

Media Owner Resources & Trends

Updated July 8, 2020

Introduction

As consumer viewing habits change and advertisers adjust their campaign strategies, we’ve compiled the resources you need to optimize your inventory offerings, meet buyers’ needs, and maximize yield.





While there is no one-size-fits-all solution for media owners to handle this unprecedented situation, know that we here at SpotX are your partner, and our team of uniquely qualified experts is ready to help you. The recommendations, trends, and resources below endeavor to help you adapt and pivot your strategies during this time. Our team can work with you to customize an approach that best meets your goals and needs.

Mike Laband
SVP, Platform

6 Ideas for Media Owners to Maximize Demand
Through the COVID-19 Crisis

While there is no one-size-fits-all solution, we’ve seen media owners find success through a variety of strategies, which you can consider implementing within your business, as well.





How You Can Leverage Your Audience Data to Attract
Advertisers in an Evolving Ecosystem

The ongoing pandemic has greatly impacted people’s daily routines around the globe. With restrictions on social gathering in place, consumers have had no choice but to alter their leisure activities.

At SpotX, we’ve seen this shift in behavior reflected in the redistribution of ad category spend. While overall viewership has increased substantially, ad spend categories such as sports, travel, and real estate have declined. On the other hand, there has been a significant increase in spend from brands wishing to capitalize on the shift in consumer behavior.









Source: SpotX Platform (June 25 - July 1 compared to March 5 - 11), categories are based on IAB categorization.



How to Maximize Demand with a First-Party Data Strategy

Audience targeting is incredibly valuable to advertisers right now as they look to publishers who can help them reach consumers amidst shifting viewing habits. By activating your first-party data, you can attract more buyers, secure larger budgets, and charge premium rates for valuable audience segments. Nielsen, Neustar, and Oracle share how to start selling against your first-party data in this Q&A.



SpotX Teams Up With Media Owners
Worldwide To Combat The Spread of COVID-19
with Video PSAs

SpotX has partnered with several media owners to help combat the spread of COVID-19. Video PSAs created by the CDC and WHO to educate the public will run on OTT and online video inventory generously donated by A+E Networks, Discovery, Gameloft, Philo, and SendtoNews.







How are publishers reacting
to COVID-19?

The media landscape is being rattled by COVID-19, and the world is feeling the effects of these rapid shifts. We noticed that while data regarding the impact of COVID-19 was readily available on the demand side, there wasn’t as much information circulating regarding publishers, how they’re being impacted, and how they’re responding.

On April 2, 2020, we launched a five-question survey on our platform with the intention of answering the following question with the help of our publisher community.





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WANT TO SEE RESOURCES AND TRENDS FOR
REGIONS ACROSS THE GLOBE?



Explore how media owners are adjusting to the new realities in your region: