It is undeniable that quality, actionable data is essential to advertisers. Quality data improves advertiser planning capabilities and makes targeting more efficient. In short, good data can improve campaign lift. Premium video, including desktop, mobile, and CTV provides advertisers with the strongest way to connect with consumers. When we combine data with video, we have the ability to supercharge campaigns.
However, connecting data from different sources, stored in different environments, and bringing them together to be effectively deployed across a diverse set of content on every screen type can be a complicated task.
Join us as we discuss how to best utilize data as an asset and data as an insight to optimize campaign planning and activation.