As linear TV and digital video rapidly converge and consumption habits evolve, it is more critical than ever to deploy a cohesive and scalable video strategy across all screens. Marketers and media owners must learn to adapt and take advantage of opportunities in this shifting ecosystem. SpotX will convene industry leaders to discuss challenges, opportunities and innovations in the total video landscape.
|8:00 - 9:00 am||Breakfast and networking|
|9:00 - 9:15 am||Welcome and why we’re here
What is total video? Why should you care?
|9:15 - 9:45 am||Opportunities in total video
What does it mean to have a holistic video advertising strategy across desktop, mobile and OTT?
|9:45 - 10:15 am||Buying in the age of consolidation
2018 was no stranger to the frenetic pace of multiple mergers and acquisitions in the media industry. As the push towards size and scale continues and consumers demand tailored video experiences, how do media owners and buyers adapt their video strategies to keep up with recent consolidation?
|10:15 - 10:45 am||Transacting in a converging ecosystem
How is the industry innovating to address privacy, measurement, and user experience?
|10:45 - 11:00 am||Wrap up
Associate director of strategic investment, advanced TV
VP, global business development
VP, programmatic marketing
VP, audience sales
SVP, ad sales planning and operations
Chief research officer
Director, advanced media
VP, advertising technology
VP, performance advertising
VP, revenue partnerships
Advertising & partnerships
Vudu Walmart Media Group
VP/Head of advanced TV & video
Tuesday June 11th, 2019
8:00 - 11:00 am
Kimpton Hotel Eventi, 851 6th Ave
New York NY 10001