As linear TV and digital video rapidly converge and consumption habits evolve, it is more critical than ever to deploy a cohesive and scalable video strategy across all screens. Marketers and media owners must learn to adapt and take advantage of opportunities in this shifting ecosystem. SpotX will convene industry leaders to discuss challenges, opportunities and innovations in the total video landscape.

8:00 - 9:00 am Breakfast and networking
9:00 - 9:15 am Welcome and why we’re here
What is total video? Why should you care?
9:15 - 9:45 am Opportunities in total video
What does it mean to have a holistic video advertising strategy across desktop, mobile and OTT?
9:45 - 10:15 am Buying in the age of consolidation
2018 was no stranger to the frenetic pace of multiple mergers and acquisitions in the media industry. As the push towards size and scale continues and consumers demand tailored video experiences, how do media owners and buyers adapt their video strategies to keep up with recent consolidation?
10:15 - 10:45 am Transacting in a converging ecosystem
How is the industry innovating to address privacy, measurement, and user experience?
10:45 - 11:00 am Wrap up

Julie Anson
Associate director of strategic investment, advanced TV
Magna Global

John Rogers
VP, global business development

Damon Mercadante
VP, programmatic marketing
CBS Interactive

Dan Callahan
VP, audience sales
Fox Corporation

Jill Steinhauser
SVP, ad sales planning and operations

Pete Doe
Chief research officer

Joseph Lipari
Director, advanced media

Stephanie Layser
VP, advertising technology
News Corp

Marc Mallett
VP, performance advertising

Raoul Marinescu
VP, revenue partnerships
Pluto TV

Kyle Young
Advertising & partnerships
Vudu Walmart Media Group

Mike Fisher
VP/Head of advanced TV & video


Tuesday June 11th, 2019
8:00 - 11:00 am
Kimpton Hotel Eventi, 851 6th Ave
New York NY 10001

For questions about registration please contact spotx-events@spotx.tv.