7 Key trends to help ad tech leaders plan for a successful year ahead

Audiences around the world have drastically changed their video viewing behaviors this past year, pressuring advertisers and media owners to quickly adapt. Now, as we move into 2021, it’s time to shift from a reactive stance to a proactive one as organizations more purposefully advance their video investments.

The record growth in connected TV (CTV) and over-the-top (OTT) advertising will cascade a series of big bets from incumbents and newcomers alike on the future of video, and new technologies will quickly emerge to support the evolution.