Audiences around the world have drastically changed their video viewing behaviors this past year, pressuring advertisers and media owners to quickly adapt. Now, as we move into 2021, it’s time to shift from a reactive stance to a proactive one as organizations more purposefully advance their video investments.
The record growth in connected TV (CTV) and over-the-top (OTT) advertising will cascade a series of big bets from incumbents and newcomers alike on the future of video, and new technologies will quickly emerge to support the evolution.
Who is cutting the cord and how to reach those viewers through streaming platforms
Where the key areas of OTT and CTV ad growth lie
How to tap into the growing programmatic addressable TV market
Why market demand is driving adoption of automated TV buying options
How new solutions for cross-channel measurement will help prove consumer outcomes
Managing Partner, Programmatic, GroupM
We know that the role of connected TV advertising is going to become even more important in 2021 and we are expecting more budgets shifting into programmatic pipes.
VP, Programmatic, Samsung Ads
The notion that streaming audiences are unreachable by advertisers is a myth. AVOD services...have seen significant growth and have outgained SVOD in attracting new viewers, and this will continue to increase in 2021.
VP Product & Engineering, Marketing Solutions, TransUnion
I hear more advertisers clamoring for a more customized targeting approach – using the tools and data they have grown accustomed to in other, addressable channels.
SVP Ad Sales Revenue and Planning, Discovery
We expect buyers to push even further into automation and drive addressability through data, and work towards creating more unified measurement and frequency management across inventory supply and screens.
GM, Strategic Partnerships, The Trade Desk
As more linear TV inventory becomes available programmatically on both a local and national basis, the addressable opportunity for 2021 is one of precision at scale.