CTV isn’t a short-lived tech trend, and it isn’t just for digital natives and millennial hipsters – CTV is for everyone. Aside from knowing that more and more people are tuning in, what do we really understand about viewership behavior? SpotX conducted consumer-based research to find out.
Download the report to get a closer look at what CTV viewership really looks like.
Jet streamers are millennial professionals that are digitally savvy and seek convenience, variety, and portability from their streaming services. This group is the most likely to subscription-stack, own multiple large screens, and use CTV as the primary way to access televised content.